MKT 358 Consumer Behavior - Self-Paced Course

Course Description

This course provides a survey of research findings on consumer behavior drawn from marketing, economics, sociology, psychology, and anthropology. Emphasis is placed on applications of research to consumer satisfaction and on developing an understanding of the consumer decision-making process.

Accounting Principles I

$675.00

Length

Self-paced

Location

Online

Credits

3 Semester hours

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