This course provides a survey of research findings on consumer behavior drawn from marketing, economics, sociology, psychology, and anthropology. Emphasis is placed on applications of research to consumer satisfaction and on developing an understanding of the consumer decision-making process.
$675.00
Self-paced
Online
3 Semester hours
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Our courses can be completed in 6,8, or 11 week semesters, or as fast as 1 week with our Self-Paced courses.