Social Media Marketing

This course is designed to provide students with the fundamental tools for implementing a social networking marketing plan.

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Course Description

This course is designed to provide students with the fundamental tools for implementing a social networking marketing plan. It examines new channels of marketing, advertising, and communication that make up social media marketing and explores current examples and future opportunities in how marketing professionals can embrace online social networks, user-generated content and content sharing, blogs, podcasts, wikis, and Twitter, to create brand awareness.

What you'll learn

  • You will understand how to set up a simple yet powerful marketing strategy for your business online
  • Understand how social media marketing really works for business
  • Build a social media schedule and plan so that you carry your marketing through to its desired objective
  • Understand the social media platforms and how they can be used
  • Write blogs and articles that get viewers to take action
  • Demonstrate that you understand how email marketing works
  • Master the basics of search engine optimisation
  • Master the art of posting on social media platforms
Social Media Marketing

$595.00

Clear

Length

7.5 weeks

Location

online

Credits

3 Semester hours

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